Soldanela has extensive production and marketing experience in the film, theatre and music industries. For the last fifteen years, she has specialized in handling national and international campaigns geared towards the Hispanic market in the United States. Soldanela has worked with notable Latin entertainment industry luminaries and veteran producers like Marc Anthony, Henry Cardenas, Celia Cruz, Jennifer López, Blanca Lasalle, MANA, Victor Manuel, Ricky Martin, David Maldonado, Ralph Mercado, Ismael Miranda, Johnny Pacheco, Tito Puente and Danny Rivera among others. She was directly involved in the development of “The Life and Music of Celia Cruz” and the publicity campaign for “El Cantante.” Soldanela Rivera is currently overseeing the Hispanic Division of Falco Ink - a leading public relations agency in the United States dedicated to the film and television industry - and is the Project Director of Alquimia Films, a content development company intended for the Latino Film Industry.