Tour Concert Production Management Strategic Partnerships
Project Production Management Corporate Presentations
International / National Media Relations Ad Buy / Advertising / Promotional Campaigns
Hispanic Press Marketing Strategy
Press Conferences / Red Carpets Budget and Financial Report Preparations
Editorial/Personal/Unit/Music/ Film Publicity Project Research
Crisis Communication Interpersonal Relationships
Organizational Administration Extensive Travel Experience
Executive Assistant Technical Acumen


MAJOR ACCOMPLISHMENTS


CONCERT TOURS

2010 

Silvio Rodriguez U.S. Tour, Carnegie Hall Performances, Fuego Entertainment (Publicist)

Danny Rivera and Michel Camilo, Carnegie Hall Concert, Apollo Productions (Publicist and Producer)

2009

Johnny Pacheco Tribute Concert, United Palace Theater, Apollo Productions

(Publicist and Production Manager)

Ismael Miranda Tribute Concert, United Palace Theater, Apollo Productions

(Publicist and Production Manager)

2008

MANA, Amar Es Combatir Tour, Madison Square Garden, Creative Link (Publicity Team)

Cheo Feliciano Concert, WaMU Theater at MSG, Apollo Productions (Publicity Team)

2007

Jennifer Lopez and Marc Anthony Concert Tour, Madison Square Garden, Creative Link (Publicity Team)

Victor Manuelle & Gilberto Santa Rosa Concert, Madison Square Garden, Creative Link

(Publicity and Production Team)

2006

Victor Manuelle Concert, Carnegie Hall, Creative Link (Publicity and Production Team)

2004

Charlie Palmieri Tribute, Avery Fisher Hall, Multicultural Music Group (Production Coordinator)

1999

Danny Rivera Concert, Carnegie Hall, Creative Link (Publicity and Production Team)

1991

Johnny Pacheco Japan Tour, Ralph Mercado Management (Production Coordinator)

Celia Cruz Eurpoan Tour, Ralph Mercado Management (Production Coordiantor)

Tito Puente European Tour, Ralph Mercado Management (Production Coordinator)

 

SPECIAL EVENTS AND FILM PREMIERES

2009

HBO Celebrity Habla, Second Installemet, Latino Media Works (Talent Producer)

Great Day in Salsa Photo Shoot, The New York Post (Producer)

Puerto Rico Film Commission AFM Event, (Publicist and Production Team)

2008

Nothing Like the Holidays, Overture Films, Puerto Rico Premiere, (Event Captain)

Maldeamores (film), Puerto Rico and New York release, Maya Entertainment, Creative Link

(Publicity and Production Team)

2007

El Cantante World Premiere, Picture House, Puerto Rico Event, Creative Link

(Publicity Team and Event Captain)

Jennifer Lopez Como Ama Una Mujer (album release), Bronx in-store event, Creative Link

(Publicity Team and on-site publicist)

2006

Navidades Luis Miguel (album release), Press Conference Event, Creative Link

(Publicity and Production Team)

Victor Manuelle Decision Unanime (album release), Creative Link (Publicity and Production Team)

2005

ASCAP Awards, Manhattan Center, Creative Link (Publicity and Production Team)

2004

Victor Manuelle Travesia (album release), press event, Creative Link (Publicity and Production Team)

 

FILM

2010

Entre Nos (film), Indie Pix Films, (Publicist)

2009

Rudo y Cursi (Film), Sony Pictures Classics, Falco Ink (Hispanic Media Publicist)

Sugar (film), Sony Pictures Classics, Falco Ink (Hispanic Media Publicist)

2008

Seva Vive (Documentary feature), Cine con ñ, (Publicist)

Maldeamores (films), Maya Entertainemnt, (Publicist)

2007

El Cantante (film), Picture House, Creative Link (Publicity Team)

 

THEATER

2009

Aloha Boricua, Pregones Theater (Publicist)

2007

The Life and Music of Celia Cruz, Off-Broadway, Cardenas Marketing Netwrok

(Developement Consulting Producer and Publicist)

2006

The Red Rose, Pregones Theater (Publicist)

 

TELEVISION DOCUMENTARY RESEARCHER

2007

(Research Consultant)

Clemente, produced by PBS for American Experience, Clemente is a made for television documentary on the life of celebrated basball legend Roberto Clemente. I served as direct liaison between the Clemente family and baseball hisrtorians for Director Bernardo Ruiz (Quiet Pictures). Clemente received the 2008 Alma Award for Outstanding Made-for-Television Documentary. 

2003

(Research Director)

8 Puertas (eight doors), a 90 minute documentary about a Legendary cabaret club in Old San Juan, Puerto Rico. The scope of the research covered 20 years of Puerto Rican music history (1960-1980). I was responsible for gathering all materials and prepared a codified picture and image archival bank of over 600 images to serve the director (Paloma Suau), Graphic and Legal Department. Handled highly confidential materials. Produced by Ninguna Ciencia and Banco Popular de Puerto Rico.

2000

(Research Director)

Guitara Mia, a documentary on the life of celebrated composer and guitarist Jose Feliciano. Aquired, labeled and maintained codified image and archival video to serve the Director (Paloma Suau), Graphic and Legal department. Produced by Ninguna Ciencia and Banco Popular de Puerto Rico.

 

Career Overview Descriptions

Tour Concert and Event Production Management

Provide oversight to all facets of tour concert and event production management from contract negotiations; directing advertising and marketing initiatives; organizing financial, logistical, technical and personnal administration for a variety of entertainment events around the United States and the Caribbean, to front of house audio engineering, lighting design and project accountancy, while executing a full publicity campaign.

Public Relations

Design of effective media campaigns through partnerships for the national and international Hispanic Market. Organize and coordinate press conferences, schedule and secure interviews and or reviews on a regional and national scale for live concerts, films, and theater projects promotions. Facilitated press coverage of The New York Times, CNN, NY1 News, The New Yorker, NPR, BBC, Associated Press, EFE, Reuters, The New York Post, The New York Daily News, Time Out New York, El Diario La Prensa, Billboard Magazine, People Español, El Nuevo Herald, CARAS, Telemundo and Univison Networks and many more.

Theater Development Producer

Celia, The Life and Music of Celia Cruz, Off-Boadway Musical

Consulted to develop a producer's manual containing pre-production recommendations and project overview in the areas of: musical theater historical overview; union guidelines; theater listing by location and thecnical offering; casting; production crew; and script analysis.

Produced musical reading by recruting and supervising twelve veteran actors, singers and musicians for a selected audience of entertainment industry players.

 

EDUCATION

Master of Arts in Arts Administration, Columbia University, New York City, Graduated October 2005

Bachelor of Arts in Dance and Literaure, Sarah Lawrence College, Bronxville, NY, Graduated May 1994

 

PROFESSIONAL AFFILIATIONS

Screen Actor Guild (SAG) Member

National Association of Latino Independent Producers (NALIP)

 

COMMUNITY LEADERSHIP

Member of the Board of Directors of the Nuyorican Poets Cafe

 

SKILLS

Bilingual (English and Spanish) native fluency written and oral

PC and MAC platforms proficiency all MS Office applications

FileMaker Pro

Can effectively work under extreme pressure on multiple projects

Able to lead and manage large groups of people